DELL & INTERNET

Michael Dell founded the company in 1984 with 200,000 pesetas and an unprecedented idea in the personal computer industry: restructuring the supply chain, eliminating the reseller that adds little value to products, but substantially increases the selling price personal computer end user.

 In addition, sales through "dealers" made ​​the company loses touch with the customer and therefore that Dell knew less of their clients. Using this innovative method, Dell Computer has been established as the second largest manufacturer PC in the world.

In little more than thirteen years, the company's sales have grown from 1,200 million pesetas to 3 billion pesetas the past four quarters. Results: Currently, 50% of Dell's sales are through the web, 50% of the service. This is a case of an SME that thanks to the Internet, has grown from 1,200 million billing company to be a great company with a turnover of 3 billion.



RELATIONSHIP MARKETING

Relationship marketing is part of marketing is to create, build and maintain business relationships with their customers. Its main objective is to identify profitable customers of the company and establish a consolidated relationship with these customers. This allows the company to meet the needs of their customers and monitor the evolution of the product to remain over time.

Relationship marketing can also be defined as the intersection between marketing and public relations as in the development of relationship marketing involves technical aspects of the marketing strategies related to public relations.

In relationship marketing has been to identify each customer as a unique and exclusive customer for it and perceive it. The communication must be directly and personally to ensure the relationship as between company and customer.

The customer is increasingly demanding and are currently living in a very competitive market. Salvation for companies is the value they bring to their clients based on strong, profitable relationships over time. These are the companies that are destined to succeed.

Companies should be aware that they must build and strengthen a long-term relationship with the client to achieve greater profitability and sustained growth. The success of companies that are immersed in the market will depend largely on its ability to implement the basics of relationship marketing.

Heineken (an example of marketing viral)

Heineken International is a Dutch brewery established in 1864. With a production of 121.8 million hectoliters of beer per year, is ranked as the third brewery in the world after InBev, SABMiller. Heineken owns beer brands such as Cruzcampo, Amstel and Buckler.

It is the mark of beers consumed in much of the Muslim countries where alcohol consumption is not frowned upon by society and in some cases, prohibited. This is due to the popularity of the brand and the influence of advertising.

In the video above we can see an example of how advertising Heineken performs actions for attaining the goal of viral marketing: advertising that propagates itself. This was what he did with this action. The next day they saw 1,000,000 people in the world and within days he had his niche in television news around the world.

Domino's scandal in US

Domino's Pizza is one of the largest restaurant chains in the U.S.. But lately he has seen immersed in a scandal that has been around the world. The seriousness of the matter is such that Domino's has had to take legal action to remedy the problem.

The fact was that two night-shift workers at a restaurant hung a Domino's pizza online video making pizzas so unhygienic. The video was broadcast around the world and Domino's pizza had to react. What happened is that they reacted poorly hanging this video (shown above) where the President explains the action taken against these workers.

What happened later was that the social network made ​​the workers victims and Domino's pizza their perpetrator. This is a clear example of how a bad business decision in social networks can attack the image of a company.

Anita Roddick

ANITA RODDICK: THE BODY SHOP

http://www.youtube.com/watch?v=-9vylBfIpLM&feature=related

Anita Roddick was one of the most succesful business women in England. She is the founder of the cosmetic company: The Body Shop. Anita Roddick is not only interested in beauty and cosmetics, she is also interested in her public. She wants her company to deserve good public.

But, who was Anita Roddick? How was her personality?. Anita Roddick lived in a luxurious house in western London. She liked spending some time with her husband in the kitchen, the largest room in their house. She’s been married to her husband, Gordon for 30 years and when they met, they opened a small hotel together and later a hamburger place. Her husband wanted to travel around the world, and that was the reason why Anita created in 1976: The Body Shop. But she never thought that company will be one of the most successful businesses in the world.