Michael Dell founded the company in 1984 with 200,000 pesetas and an unprecedented idea in the personal computer industry: restructuring the supply chain, eliminating the reseller that adds little value to products, but substantially increases the selling price personal computer end user.
In addition, sales through "dealers" made the company loses touch with the customer and therefore that Dell knew less of their clients. Using this innovative method, Dell Computer has been established as the second largest manufacturer PC in the world.
In little more than thirteen years, the company's sales have grown from 1,200 million pesetas to 3 billion pesetas the past four quarters. Results: Currently, 50% of Dell's sales are through the web, 50% of the service. This is a case of an SME that thanks to the Internet, has grown from 1,200 million billing company to be a great company with a turnover of 3 billion.
a good example of how reacting quickly and looking for solutions is mandatory in business. Wake up and smell the coffee!
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