jueves, 31 de marzo de 2011
Domino's scandal in US
Domino's Pizza is one of the largest restaurant chains in the U.S.. But lately he has seen immersed in a scandal that has been around the world. The seriousness of the matter is such that Domino's has had to take legal action to remedy the problem.
The fact was that two night-shift workers at a restaurant hung a Domino's pizza online video making pizzas so unhygienic. The video was broadcast around the world and Domino's pizza had to react. What happened is that they reacted poorly hanging this video (shown above) where the President explains the action taken against these workers.
What happened later was that the social network made the workers victims and Domino's pizza their perpetrator. This is a clear example of how a bad business decision in social networks can attack the image of a company.
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I completely agree with you Andrea! It seems strange that multinational companies like Domino´s Pizza with a lot of customers around the world, doesn’t have the adequate staff to know what to do in this occasions. Companies have to metalizing that they cannot go against social networks because that can make that the cause of the problem (employees) look like the victims and the victims (Domino´s Pizza) look like the cause. I’m sure that Domino´s Pizza has learned the lesson and will not happen again in the future!
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