DELL & INTERNET

Michael Dell founded the company in 1984 with 200,000 pesetas and an unprecedented idea in the personal computer industry: restructuring the supply chain, eliminating the reseller that adds little value to products, but substantially increases the selling price personal computer end user.

 In addition, sales through "dealers" made ​​the company loses touch with the customer and therefore that Dell knew less of their clients. Using this innovative method, Dell Computer has been established as the second largest manufacturer PC in the world.

In little more than thirteen years, the company's sales have grown from 1,200 million pesetas to 3 billion pesetas the past four quarters. Results: Currently, 50% of Dell's sales are through the web, 50% of the service. This is a case of an SME that thanks to the Internet, has grown from 1,200 million billing company to be a great company with a turnover of 3 billion.



RELATIONSHIP MARKETING

Relationship marketing is part of marketing is to create, build and maintain business relationships with their customers. Its main objective is to identify profitable customers of the company and establish a consolidated relationship with these customers. This allows the company to meet the needs of their customers and monitor the evolution of the product to remain over time.

Relationship marketing can also be defined as the intersection between marketing and public relations as in the development of relationship marketing involves technical aspects of the marketing strategies related to public relations.

In relationship marketing has been to identify each customer as a unique and exclusive customer for it and perceive it. The communication must be directly and personally to ensure the relationship as between company and customer.

The customer is increasingly demanding and are currently living in a very competitive market. Salvation for companies is the value they bring to their clients based on strong, profitable relationships over time. These are the companies that are destined to succeed.

Companies should be aware that they must build and strengthen a long-term relationship with the client to achieve greater profitability and sustained growth. The success of companies that are immersed in the market will depend largely on its ability to implement the basics of relationship marketing.