Heineken (an example of marketing viral)

Heineken International is a Dutch brewery established in 1864. With a production of 121.8 million hectoliters of beer per year, is ranked as the third brewery in the world after InBev, SABMiller. Heineken owns beer brands such as Cruzcampo, Amstel and Buckler.

It is the mark of beers consumed in much of the Muslim countries where alcohol consumption is not frowned upon by society and in some cases, prohibited. This is due to the popularity of the brand and the influence of advertising.

In the video above we can see an example of how advertising Heineken performs actions for attaining the goal of viral marketing: advertising that propagates itself. This was what he did with this action. The next day they saw 1,000,000 people in the world and within days he had his niche in television news around the world.