jueves, 31 de marzo de 2011

Domino's scandal in US


Domino's Pizza is one of the largest restaurant chains in the U.S.. But lately he has seen immersed in a scandal that has been around the world. The seriousness of the matter is such that Domino's has had to take legal action to remedy the problem.

The fact was that two night-shift workers at a restaurant hung a Domino's pizza online video making pizzas so unhygienic. The video was broadcast around the world and Domino's pizza had to react. What happened is that they reacted poorly hanging this video (shown above) where the President explains the action taken against these workers.

What happened later was that the social network made ​​the workers victims and Domino's pizza their perpetrator. This is a clear example of how a bad business decision in social networks can attack the image of a company.

miércoles, 23 de marzo de 2011

Anita Roddick

ANITA RODDICK: THE BODY SHOP

http://www.youtube.com/watch?v=-9vylBfIpLM&feature=related

Anita Roddick was one of the most succesful business women in England. She is the founder of the cosmetic company: The Body Shop. Anita Roddick is not only interested in beauty and cosmetics, she is also interested in her public. She wants her company to deserve good public.

But, who was Anita Roddick? How was her personality?. Anita Roddick lived in a luxurious house in western London. She liked spending some time with her husband in the kitchen, the largest room in their house. She’s been married to her husband, Gordon for 30 years and when they met, they opened a small hotel together and later a hamburger place. Her husband wanted to travel around the world, and that was the reason why Anita created in 1976: The Body Shop. But she never thought that company will be one of the most successful businesses in the world.